President Barack Obama plays ping pong with AMG's Gaurav Shirole at Obama for America headquarters in Chicago, Illinois, Aug. 11, 2012. (Photo by Chris Diltz)

Where we were

Part tech start-up, part media analytics firm, we are alumni from President Obama's transformative 2008 and 2012 campaigns excited to bring the lessons we learned on the campaign to the mainstream. We are engineers, statisticians, media experts, analysts, and experienced political operatives at the tops of our fields and fresh off the largest and most hard-fought campaign in history.

We didn’t rely on experience alone to manage the campaign’s $500 million advertising budget. We harnessed big data analytics and developed software to find and target exactly the television programs and websites consumed by persuadable voters. We even built an advanced application to track and report media spending, polling, and field data.

AMG is taking these innovations to the world.

Where we're going

Companies and campaigns spend hundreds of millions of dollars on television and online advertising based on approximation and intuition, with little data to drive decisions or measure efficacy. Standard viewership and ratings data is limited to broad age-gender categories. Smaller segments and local markets often suffer from small sample sizes.

We can do better.

AMG introduces science to the art of media buying. We use models to identify targets for your product, service or cause. We use data from tens of millions of TV set-top boxes and online ad networks to anonymously match your most promising targets with their actual viewing habits to find the best ways to reach them. And we are constantly improving our data, models, matching, and targeting to ensure you always have the best plan.