Geeks you can believe in
Who We Are
Part tech start-up, part media analytics firm, we are engineers, analysts, data scientists, media experts, marketing strategists and experienced political operatives at the tops of our fields.
AMG originated from President Obama's transformative 2008 and 2012 campaigns. Managing the campaign's combined nine-figure advertising budget, AMG's founders harnessed big data analytics and developed software to find and target the exact television programs and websites consumed by persuadable voters. Since then, AMG has helped some of the world's most recognizable brands find their target audience, optimize their campaigns, and measure their marketing ROI more accurately than ever before.
AMG is taking these innovations to the market.
What We Do
Companies and campaigns spend hundreds of millions of dollars on television and online advertising based on approximation and intuition, with little data to drive decisions or measure efficacy. Standard viewership and ratings data is limited to broad age-gender categories. Smaller segments and local markets often suffer from small sample sizes.
We can do better.
AMG introduces science to the art of media buying. We use models to identify targets for your product, service or cause. We use data from tens of millions of TV set-top boxes and online ad networks to anonymously match your most promising targets with their actual viewing habits to find the best ways to reach them. And we are constantly improving our data, models, matching, and targeting to ensure you always have the best plan.
We are a team of engineers, media specialists, data scientists, analysts, and strategists working together to increase media efficiency.
In 2011, President Obama's campaign leadership received sobering news: they were going to be the first incumbent presidential campaign in history to be outspent. Media experts forecast a staggering 3 to 1 TV advertising disadvantage. Campaign leadership realized that a traditional media strategy would come up short. They needed to figure out how to make their advertising dollars go further.